Articles

Practical articles on Amazon, data & AI

Hands-on articles on Amazon ad automation, data pipelines, and AI agents drawn from the systems we build for agencies and data-led teams.

Amazon PPCETL pipelinesAI agents
Amazon PPC Automation: How AI-Driven Bid Management Actually WorksAmazon Ads & PPC

Amazon PPC Automation: How AI-Driven Bid Management Actually Works

Amazon Marketing Cloud (AMC), Explained: What It Is and Who Actually Needs ItAmazon Ads & PPC

Amazon Marketing Cloud (AMC), Explained: What It Is and Who Actually Needs It

ETL Pipelines for Amazon Sellers: How to Unify SP-API, Ads API, and Inventory DataData Engineering

ETL Pipelines for Amazon Sellers: How to Unify SP-API, Ads API, and Inventory Data

Amazon Account Suspension: A Data-Driven Approach to Faster ReinstatementAmazon Seller Ops

Amazon Account Suspension: A Data-Driven Approach to Faster Reinstatement

Retail Media Data Engineering: Unifying Amazon, Walmart, and Instacart ReportingData Engineering

Retail Media Data Engineering: Unifying Amazon, Walmart, and Instacart Reporting

AI Agents for E-commerce: From Support Chatbots to Autonomous Ad OptimizationAI & Automation

AI Agents for E-commerce: From Support Chatbots to Autonomous Ad Optimization

Amazon SP-API vs Ads API: A Technical Guide for Data and Engineering TeamsData Engineering

Amazon SP-API vs Ads API: A Technical Guide for Data and Engineering Teams

Buy Box Monitoring and Inventory Forecasting: The Data Systems That Prevent Lost SalesAmazon Seller Ops

Buy Box Monitoring and Inventory Forecasting: The Data Systems That Prevent Lost Sales

RAG Explained: How Retrieval-Augmented Generation Improves Business AI SearchAI & Automation

RAG Explained: How Retrieval-Augmented Generation Improves Business AI Search

How to Scale an Amazon Agency: Data Infrastructure Lessons from 35 to 3,500 ClientsData Engineering

How to Scale an Amazon Agency: Data Infrastructure Lessons from 35 to 3,500 Clients

How to Build a Marketing Data Warehouse with dbt and SnowflakeData Engineering

How to Build a Marketing Data Warehouse with dbt and Snowflake

Server-Side CAPI at Agency Scale: The Implementation GuideData Engineering

Server-Side CAPI at Agency Scale: The Implementation Guide

Building a Custom Marketing Mix Model (MMM): A Practical GuideData Engineering

Building a Custom Marketing Mix Model (MMM): A Practical Guide

First-Party Data Clean Rooms, Explained (AMC, Ads Data Hub & Beyond)Data Engineering

First-Party Data Clean Rooms, Explained (AMC, Ads Data Hub & Beyond)