Data infrastructure for multi-channel paid media agencies: unified cross-platform reporting, automated client dashboards, and pacing across every account.
Reporting cost scales with the client list
Every new client adds platforms, and every platform adds exports. Because reporting effort scales linearly with accounts, growth erodes margin instead of building it, and the reporting team becomes the constraint on how many clients you can take. Then the harder problem arrives: a client asks how channels perform against each other, and there is no honest answer because each platform is claiming the same conversions.
What we build for paid media agencies
- Unified ingestion across Google, Meta, TikTok, LinkedIn, programmatic, and retail media
- Deduplicated cross-channel reporting so platform-claimed conversions reconcile to real orders
- Client dashboards with row-level access, white-labelled to your brand
- Automated recurring reporting so month-end stops consuming analyst weeks
- Pacing and anomaly alerting across every account, projected to month end
- A client onboarding path so a new account is reporting in days rather than weeks
How we work
Start with your highest-effort recurring report and automate it end to end
Standardize metric definitions across platforms so cross-channel comparison is defensible
Roll clients onto the platform in batches, validating against existing reports
Add pacing, alerting, and self-service once the reporting base is trusted
Typical stack
Frequently asked questions
It depends on where your hours go, not headcount. If reporting consumes more than a few days a month across the team, the economics usually work, and the fixed-scope reporting automation engagement exists precisely to test that with a small commitment rather than a platform build.
By reconciling to a source of truth outside the ad platforms, normally your order or CRM system. Total conversions come from there, and platform-claimed conversions are shown as attribution views rather than summed. It is the only way to produce a cross-channel number that survives scrutiny.
Yes, with row-level security so each sees only their accounts, white-labelled to your brand. For many agencies this becomes a retention feature rather than just a reporting change.
First automated report typically in weeks, not months. We sequence deliberately so one channel or one report is genuinely working early, rather than everything arriving at once at the end.
Go deeper
Cut your reporting overhead
Tell us how many clients and platforms you run and where the reporting hours go.
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