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Walmart Connect

Walmart Connect data, side by side with Amazon.

Walmart is growing fast for brands and agencies, but its reporting doesn't line up with Amazon's. We pull Walmart Connect data on a schedule and map it into the same model, so you can compare retailers like for like.

Walmart Connect logo
  1. Walmart ConnectSponsored Products · Item-level sales · Agency accounts
  2. Scheduled pipelineRetries, backfills and change alerts
  3. Your warehouseSnowflake, BigQuery or Redshift
  4. DashboardsLooker, Looker Studio, Power BI or Tableau
  5. AI insights and actionsInside rules you approve

What we pull

The Walmart Connect data that matters.

Pulled through the platform's API on a schedule, landed in your warehouse, and kept up to date.

  • Sponsored Products campaign and keyword performance
  • Item-level spend and attributed sales
  • Display and onsite placements where available
  • Multiple advertiser accounts for agencies

Example mapping

How Walmart Connect lands in one model.

The same fields every other platform has, under different names and rules. Here is how we line them up.

Walmart Connect fields mapped into the shared model
ConceptWalmart Connect fieldIn your modelWhat we do
SpendadSpendspend_usdKept in the account currency, then converted
Attribution windowattributedSales3days / 14days / 30daysattributed_sales + attribution_window3, 14 or 30 days, kept and labeled

What we build

From raw Walmart Connect data to decisions.

01

Scheduled Walmart pipelines

Walmart Connect reports pulled on a schedule, with retries and alerts when a report is late or changes shape.

02

One retail media view

Walmart mapped into the same schema as Amazon and other retail media networks, with each retailer's attribution rules kept and labeled.

03

Cross-retailer dashboards

Spend, ROAS and share of spend by retailer, brand and product, in Looker, Looker Studio, Power BI or Tableau.

04

AI insights

Alerts when Walmart ROAS drops, spend spikes or a keyword starts wasting budget.

FAQ

Common questions about Walmart Connect data.

Can you compare Walmart and Amazon performance fairly?

Yes, as long as the differences are visible. We put both retailers in one model, keep each one's attribution window and labeling, and show a blended view using a rule you agree on.

Bring us your Walmart Connect data.

Tell us which accounts you run and where the numbers stop matching. An engineer will tell you what we'd fix first.

Talk to an engineer