Shopify pipelines
Orders and customers pulled through the Shopify Admin API into your warehouse, kept up to date and backfilled.
Shopify
Shopify sales joined to ad spend, for ROAS you can trust.
Every ad platform claims credit for the same sale. Shopify knows what was actually sold. We join your store's orders, revenue and customers to your ad spend so ROAS is based on real sales.
- ShopifyOrders · Refunds · New vs returning
- Scheduled pipelineRetries, backfills and change alerts
- Your warehouseSnowflake, BigQuery or Redshift
- DashboardsLooker, Looker Studio, Power BI or Tableau
- AI insights and actionsInside rules you approve
What we pull
The Shopify data that matters.
Pulled through the platform's API on a schedule, landed in your warehouse, and kept up to date.
- Orders, line items, refunds and discounts
- Revenue in your store's currencies
- Customers and new versus returning buyers
- UTM and landing-page data where available
Example mapping
How Shopify lands in one model.
The same fields every other platform has, under different names and rules. Here is how we line them up.
| Concept | Shopify field | In your model | What we do |
|---|---|---|---|
| Date & time zone | created_at | date + account_tz | Timestamp with offset, stored in UTC |
| Currency | currency, presentment_currency | currency + spend_usd | Shop currency and the currency the buyer saw |
What we build
From raw Shopify data to decisions.
Blended ROAS and MER
Store revenue divided by all ad spend, next to each platform's own reported ROAS, so the gap is visible.
Marketplace + store view
Shopify sitting next to Amazon and Walmart sales, so leadership sees the whole business in one place.
AI insights
Plain-English answers to questions like 'which channel drove new customers last week?' from your own data.
FAQ
Common questions about Shopify data.
Does this replace our attribution tool?
No. We join your attribution platform's model into the same view, next to Shopify sales and each ad platform's own numbers, so you can see where they agree and where they don't.
Bring us your Shopify data.
Tell us which accounts you run and where the numbers stop matching. An engineer will tell you what we'd fix first.