Meta pipelines
Marketing API pulls with breakdowns, backfills and alerts when a field or limit changes.
Meta Ads
Meta Ads data that agrees with the rest of your business.
We pull Meta Marketing API data with audience and creative breakdowns and join it to the same spend model as every other channel, keeping Meta's attribution settings visible.
- Meta AdsBreakdowns · Creative · Attribution settings
- Scheduled pipelineRetries, backfills and change alerts
- Your warehouseSnowflake, BigQuery or Redshift
- DashboardsLooker, Looker Studio, Power BI or Tableau
- AI insights and actionsInside rules you approve
What we pull
The Meta Ads data that matters.
Pulled through the platform's API on a schedule, landed in your warehouse, and kept up to date.
- Campaign, ad set and ad performance
- Audience, placement and creative breakdowns
- Conversions with their attribution settings
- Multiple ad accounts and business portfolios
Example mapping
How Meta Ads lands in one model.
The same fields every other platform has, under different names and rules. Here is how we line them up.
| Concept | Meta Ads field | In your model | What we do |
|---|---|---|---|
| Spend | spend | spend_usd | Kept in the ad account currency, then converted |
| Date & time zone | date_start | date + account_tz | Reporting day in the ad account's time zone |
| Currency | account_currency | currency + spend_usd | Per ad account |
| Attribution window | action_values (purchase) | attributed_sales + attribution_window | 7-day click and 1-day view by default |
What we build
From raw Meta Ads data to decisions.
Honest attribution
Meta's 7-day click and 1-day view numbers kept and labeled, next to Shopify sales and your attribution platform.
Creative and fatigue insights
AI flags rising frequency and falling CTR before ROAS drops.
Budget agents
Shift budget toward what's working, inside limits you approve.
Results
Teams we've built this for.
FAQ
Common questions about Meta Ads data.
Why don't Meta's numbers match Shopify?
Meta credits conversions with its own attribution window (7-day click and 1-day view by default) and includes modeled conversions. Shopify records the orders that actually happened. We keep both side by side and report ROAS on a rule you agree on.
Do you cover social networks outside Meta and TikTok?
Yes. Snapchat, Pinterest, LinkedIn and Reddit ads all have APIs, and they land in the same model as everything else.
Bring us your Meta Ads data.
Tell us which accounts you run and where the numbers stop matching. An engineer will tell you what we'd fix first.