Budget pacing and anomaly detection across every account.

Platform alerts are per platform, per account and threshold-based, so a client running four channels needs four sets of rules and still has no combined view. This watches the full book in one place, projects to month end rather than reporting spend to date, and detects statistical anomalies rather than only fixed thresholds.

Only if the thresholds are wrong, which is why baselining comes from your history and includes seasonality. We validate by replaying past months: the system should have caught the incidents you remember and stayed quiet the rest of the time. We tune until that holds.

It can, and that is our AI bid and budget agent work. We usually recommend starting with detection and alerting so the team builds trust in the signal, then automating the safe, well-understood responses once it has proven itself.

It runs off your warehouse rather than per-account API polling, so the marginal cost of another account is negligible. We have run this pattern across thousands of accounts.