TikTok pipelines
API pulls on a schedule with backfills and alerts.
TikTok Ads
TikTok Ads data, ready for like-for-like ROAS.
TikTok is often the newest channel in the mix and the hardest to compare. We pull TikTok Ads data through the API, keep its attribution settings, and line it up with every other channel.
- TikTok AdsSpend · Conversions · Video engagement
- Scheduled pipelineRetries, backfills and change alerts
- Your warehouseSnowflake, BigQuery or Redshift
- DashboardsLooker, Looker Studio, Power BI or Tableau
- AI insights and actionsInside rules you approve
What we pull
The TikTok Ads data that matters.
Pulled through the platform's API on a schedule, landed in your warehouse, and kept up to date.
- Campaign, ad group and ad performance
- Spend, impressions, clicks and conversions
- Video engagement metrics
- Multiple advertiser accounts
Example mapping
How TikTok Ads lands in one model.
The same fields every other platform has, under different names and rules. Here is how we line them up.
| Concept | TikTok Ads field | In your model | What we do |
|---|---|---|---|
| Spend | spend | spend_usd | Kept in the advertiser currency, then converted |
| Date & time zone | stat_time_day | date + account_tz | Reporting day in the advertiser's time zone |
| Currency | currency | currency + spend_usd | Per advertiser account |
| Attribution window | conversion | attributed_sales + attribution_window | The window set in the TikTok account |
What we build
From raw TikTok Ads data to decisions.
Like-for-like comparisons
TikTok mapped into the same model as Google and Meta, with its attribution window labeled.
Pause waste early
Rules that pause ad groups below a ROAS floor you set, logged and reversible.
Results
Teams we've built this for.
FAQ
Common questions about TikTok Ads data.
Can TikTok be compared fairly with Meta?
Yes, as long as the attribution settings stay visible. We store TikTok's attribution window with every row, so you can compare like for like or on a blended rule you agree on.
Bring us your TikTok Ads data.
Tell us which accounts you run and where the numbers stop matching. An engineer will tell you what we'd fix first.