How we built BTR Media's retail media ETL pipelines and unified dashboard

The challenge

• Managing retail media campaigns across multiple platforms creates fragmented workflows and limited visibility into performance.
• Campaign data is spread across different dashboards. Teams rely heavily on manual optimization. Lack of clear insights leads to inefficient decision-making, and budget allocation becomes inconsistent and error-prone.
• For growing brands and agencies, this results in wasted ad spend, reduced ROI, and operational inefficiencies.

What we built

TechEsthete designed and implemented a centralized retail media management platform to streamline campaign operations and improve performance visibility.

• Built ETL pipelines that collect campaign and performance data from Amazon, Walmart, and Instacart and standardize it into one data model, so every reporting layer works from the same numbers.
• Built a centralized dashboard that tracks campaign performance across every marketplace in one place, where teams monitor performance, spot trends, and make optimization decisions.
• Added automation for bid optimization, budget allocation, and performance monitoring.
• Designed the architecture to support more platform integrations and growing campaign volumes.

The result

• We built one set of ETL pipelines feeding one data model and dashboard, so BTR Media's team sees every campaign in one place and can add platforms without a rebuild.
• Centralized campaign management across platforms, improved visibility into performance metrics, reduced manual optimization effort, and a scalable system for growing advertising operations.