How Appeals Doctor runs 40+ Amazon suspension cases in one system

Appeals Doctor is a specialized service platform that helps Amazon sellers and agencies manage account and listing suspensions. TechEsthete partnered with Appeals Doctor to build a centralized platform that supports this expert-led reinstatement process by enabling structured case management, document handling, and appeal coordination across multiple sellers and agencies.

Amazon marketplace · Seller reinstatement
Ongoing partnership
Amazon Seller Central

Results

What changed, in numbers.

40+

Amazon suspension cases actively managed through a single platform.

25%

Reduction in manual coordination time by replacing emails and spreadsheets with structured workflows.

Active sellers and agencies managing multiple suspension cases in parallel.

Inside the build

Screens, flows and designs from the build.

6 images from the Appeals Doctor project. Select any image to see it larger.

Appeals Doctor services dashboard on a laptop — **Services dashboard**Select an image to open the viewer, then use the arrow keys or swipe to move through all 6 images.

Appeals Doctor architecture flow diagram — **Architecture flow**From API ingestion and schema design to clean data loading and visualization, every step is designed to ensure accuracy, traceability, and reliability.

High-fidelity Appeals Doctor screens — **High-fidelity design**Data is ingested, cleaned, and modeled before being visualized through BI tools that give teams clarity into performance, status, and trends.

Appeals Doctor actions list with case statuses on a laptop — **Actions and case status**

Appeals Doctor documents screen on a laptop — **Document management**

About the project

About Appeals Doctor.

Appeals Doctor helps Amazon sellers and agencies manage account and ASIN suspensions through a structured, expert-led workflow. Built to support human expertise, not replace it.

When an account or ASIN is suspended, sellers must submit detailed documentation and a carefully written Plan of Action (POA) to Amazon to regain selling privileges.

Client: Appeals Doctor
Industry: Amazon marketplace · Seller reinstatement
Engagement: Ongoing partnership
Services: Platform engineering, Case management, Document workflows, Amazon Seller Central

The challenge

Amazon account and listing suspensions are highly disruptive and time-sensitive. Once suspended, listings are frozen or removed, sales stop immediately, funds may be held by Amazon, and sellers must respond with precise documentation and compliant POAs.
For agencies managing multiple seller accounts, handling these cases through emails, spreadsheets, and shared folders creates delays, errors, and poor visibility into case status.

What we built

TechEsthete designed and implemented a structured management platform to support Appeals Doctor's reinstatement services.

Case Tracking & Management: built a centralized system to track account suspensions, listing freezes, appeal submissions, and current status across multiple sellers
Document Organization: enabled sellers and agencies to securely upload, store, and manage all suspension-related documents in one place
Plan of Action Workflow Support: provided structured interfaces to draft, review, and update POAs before submission through Amazon Seller Central

The result

A centralized system to manage Amazon suspension cases more efficiently, with improved document organization, reduced operational friction, and clearer visibility into appeal status and progress.

Architecture