About the project
BTR Media is a retail media platform designed to help brands and agencies manage and optimize advertising campaigns across multiple marketplaces such as Amazon, Walmart, and Instacart.
The platform focuses on centralizing campaign data, simplifying performance tracking, and enabling smarter decision-making through structured analytics and automation. By reducing manual effort and improving visibility, it allows marketing teams to scale campaigns efficiently while maximizing return on ad spend.
Challenge
Managing retail media campaigns across multiple platforms creates fragmented workflows and limited visibility into performance.
Campaign data is spread across different dashboards. Teams rely heavily on manual optimization. Lack of clear insights leads to inefficient decision-making, and budget allocation becomes inconsistent and error-prone.
For growing brands and agencies, this results in wasted ad spend, reduced ROI, and operational inefficiencies.
What we did
- Unified Campaign Dashboard built a centralized system to track campaign performance across multiple marketplaces in one place
- Data Visualization & Insights transformed complex data into clear, actionable insights through structured dashboards
- Automation Workflows introduced automation for bid optimization, budget allocation, and performance monitoring
- Scalable Architecture designed a system that supports multi-platform integrations and growing campaign volumes
Techesthete designed and implemented a centralized retail media management platform to streamline campaign operations and improve performance visibility.
