Tinuiti manages advertising across Amazon, Walmart, TikTok, Instacart, and Criteo - but their teams were stuck with fragmented reporting and heavy manual work.

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Techesthete rebuilt their data and automation backbone from scratch, creating a multi-source ETL pipeline and a unified BI framework that pulls every marketplace into one real-time dashboard.This foundation now powers AI-driven budget allocation, audience automations, and rapid dayparting.

Tinuiti’s growth was explosive scaling from 35 to 3,500+ clients - and their data systems couldn’t keep up.

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They needed to process billions of rows across five marketplaces, update in near real-time, and automate optimizations inside two-minute dayparting windows.Any delay meant wasted spend.

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We engineered a system that stayed accurate, fast, and stable - even when millions of dollars were being optimized every hour.

• Built multi-source ETL pipelines for all major marketplaces
• Created a unified BI warehouse for clean, consistent reporting
• Integrated Amazon Marketing Cloud (AMC) for deeper audience insights
• Developed automation engines for:

In short, we transformed fragmented reporting into a fully automated growth system.

Tinuiti’s campaigns now optimize themselves fast, accurate, and built for scale. With a stable real-time data layer and automation engine, Tinuiti scaled from 35 to 3,500+ brands without slowing down.