About the project
Tinuiti manages advertising across Amazon, Walmart, TikTok, Instacart, and Criteo but their teams were stuck with fragmented reporting and heavy manual work.
Techesthete rebuilt their data and automation backbone from scratch, creating a multi-source ETL pipeline and a unified BI framework that pulls every marketplace into one real-time dashboard. This foundation now powers AI-driven budget allocation, audience automations, and rapid dayparting.
Challenge
Tinuiti's growth was explosive scaling from 35 to 3,500+ clients and their data systems couldn't keep up.
They needed to process billions of rows across five marketplaces, update in near real-time, and automate optimizations inside two-minute dayparting windows. Any delay meant wasted spend.
We engineered a system that stayed accurate, fast, and stable even when millions of dollars were being optimized every hour.
What we did
- Built multi-source ETL pipelines for all major marketplaces
- Created a unified BI warehouse for clean, consistent reporting
- Integrated Amazon Marketing Cloud (AMC) for deeper audience insights
- Developed automation engines for bidding rules, pacing logic, and dayparting schedules
In short, we transformed fragmented reporting into a fully automated growth system.
