Pipelines that survive Amazon
Schema-change detection, automatic retries and versioned staging, so a report change becomes an alert we fix, not a gap in your dashboards.
Amazon Ads
Amazon Ads, SP-API and AMC data engineering that holds up.
Amazon is where we go deepest. We pull Sponsored Ads, DSP, Selling Partner API and Amazon Marketing Cloud data through the Amazon Ads API and SP-API into a database you own, clean it, build the reporting dashboard on top and put AI to work on it.
- Amazon AdsSponsored Ads · DSP · SP-API
- Scheduled pipelineRetries, backfills and change alerts
- Your warehouseSnowflake, BigQuery or Redshift
- DashboardsLooker, Looker Studio, Power BI or Tableau
- AI insights and actionsInside rules you approve
What we pull
The Amazon Ads data that matters.
Pulled through the platform's API on a schedule, landed in your warehouse, and kept up to date.
- Sponsored Products, Brands and Display performance
- Amazon DSP campaigns
- Selling Partner API sales, inventory and fees (Seller Central and Vendor Central / 1P)
- Amazon Marketing Cloud (AMC) query results and audiences
- Search terms and placement data
- Multiple marketplaces and advertiser profiles
Example mapping
How Amazon Ads lands in one model.
The same fields every other platform has, under different names and rules. Here is how we line them up.
| Concept | Amazon Ads field | In your model | What we do |
|---|---|---|---|
| Spend | cost | spend_usd | Kept in the marketplace currency, then converted |
| Date & time zone | date | date + account_tz | Reporting day in the advertiser profile's time zone |
| Currency | currencyCode | currency + spend_usd | Per advertiser profile, so each marketplace keeps its own |
| Attribution window | sales7d / sales14d | attributed_sales + attribution_window | 7 days for Sponsored Products (sellers), 14 days for Brands, Display and vendors |
What we build
From raw Amazon Ads data to decisions.
True Amazon ROAS
Ad spend joined to Selling Partner API sales, so ROAS, TACoS and new-to-brand are based on real orders across every marketplace.
AMC workflows
Query libraries for path-to-conversion, new-to-brand and audience overlap, with results landed next to the rest of your data.
Bid and budget agents
Rules you approve for bid changes, budget shifts and pausing waste, with every change logged and reversible.
Results
Teams we've built this for.
120+ automations live
Tinuiti
We rebuilt the ETL, warehouse and automation layer across Amazon, Walmart, TikTok, Instacart and Criteo.
Read the case study
50+ campaigns, one dashboard
BTR Media
We built ETL pipelines into one data model and one dashboard for Amazon, Walmart and Instacart campaigns.
Read the case study
One pipeline, every client account
SellerFuse
We built the SP-API and Ads API pipelines, live dashboards and automation behind SellerFuse.
Read the case studyRelated solutions
Go further.
Amazon Ads reporting & dashboards
Sponsored Ads, DSP and AMC in Looker Studio, Power BI or Tableau, refreshed on schedule.
Learn moreAmazon Ads API & SP-API development
Hire Amazon API developers for integrations, reporting and Marketing Stream.
Learn moreAmazon Marketing Cloud
AMC setup, audience uploads and custom queries, with results in your warehouse.
Learn moreAI bid & budget management
Agents that adjust Amazon bids and budgets inside rules you approve.
Learn moreFAQ
Common questions about Amazon Ads data.
How do you handle Amazon conversion restatements?
Amazon keeps updating attributed sales for recent days after the fact. We re-pull the recent window on every run so your numbers settle to match Amazon's, and flag unusually large restatements.
Which Amazon marketplaces do you cover?
All of them that the Amazon Ads API and SP-API serve: the Americas (US, Canada, Mexico, Brazil), Europe (UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Ireland, Turkey), the Middle East and Africa (UAE, Saudi Arabia, Egypt, South Africa), India, Japan, Singapore and Australia. Each region is pulled with its own credentials and kept in its own currency until we convert it.
What's the difference between the Amazon Ads API and SP-API?
The Ads API covers advertising: campaigns, spend, clicks and attributed sales. The Selling Partner API covers the business: orders, inventory, fees and catalog. True ROAS needs both, joined in one model.
What do your Amazon data engineering services include?
Amazon Ads API and SP-API integrations, AMC queries, a modeled warehouse in your own cloud, an Amazon Ads reporting dashboard in Looker Studio, Power BI or Tableau, and AI agents for bids and budgets. Start with one layer or all of them.
Can you help with Amazon Ads API access and approval?
Yes. We walk you through registering an app and requesting API access, set up Login with Amazon authorization for each advertiser profile, and build the integration once access is granted. For agencies and SaaS products we set it up so every client account authorizes through the same app.
Do you pull Amazon DSP reporting through the API?
Yes. Amazon DSP campaign reporting lands in the same model as Sponsored Products, Brands and Display, so DSP and sponsored ads sit side by side in one dashboard, with AMC results next to them when you use AMC.
Is this useful for Amazon seller analytics, not just advertising?
Yes. SP-API sales, inventory and fees joined to ad spend give sellers analytics the console can't: profit after fees and ads, TACoS by product and stock risk next to spend. Mau Brands and Protego both run on SP-API pipelines we built.
Bring us your Amazon Ads data.
Tell us which accounts you run and where the numbers stop matching. An engineer will tell you what we'd fix first.